But the team needs his brains as much as it needs his brawn. He is often abusive and brash and always acts the tough guy.

Yogi quit his high-paying MBA job in a second to work on the startup.

Yogi, played by the TVF’s founder Arunabh Kumar, is the team’s armour. He is also the one who adds an emotional touch to the show. Naveen is the one who takes on the heavy task of making all the important decisions for their product. He is committed to see them through the storm and is ready to sacrifice anything for his startup and to reach ‘where magic happens’. Naveen, played by Naveen Kasturia, is the team leader. He juggles his married life, a tyrant and disapproving father and marathon coding sessions for their product. Jitu, played by the brilliant Jitendra Kumar, is the coder. Encouraged by making it to the finals of NASSCOM Product Conclave, the guys invest all their time and money into their idea. The five episodes of season one follow the four friends’ through their struggles, from soaring baby corn prices to rejections from investors to fund their startup. Perhaps that’s how the show’s theme can be described best – a venture into the unknown. His friends, who trust him blindly, quit their jobs without batting an eye and follow Naveen into the unknown. That’s when Naveen decides to pop out of the bottle and quit his job to work towards his dream. “ Tu beer hai,” Bhati tells him, “ aur teri company, bottle.” And it all begins at a bar when Naveen, whose brainchild the idea for the startup is, gets drunk and is inspired by the words of his senior and mentor Bhati, an entrepreneur.

What they also have is an idea, a dream - to start their own company, to be masters of their will instead of being slaves for their employers. Naveen, Jitu, Yogi and Mandal have high-paying jobs. Pitchers, a reference to pitch - a talk given to persuade someone to buy what you’re selling, and also to the large jug that holds your brew, is a show about four friends who have quit their jobs to work on their million-dollar idea, their ‘startup’. Everyone, who is tired of his or her job, everyone who wants to quit and everyone who wants to start afresh. Most just tuck in their shirt and continue with the drill.īut then, Pitchers, the web series by YouTube humour-heavyweights The Viral Fever ( TVF), isn’t about most people. Few have the courage to come up with an answer. “What are you doing?” it wonders in front of the mirror. “ Tu kya hai? (What are you?)” Often India’s young working class asks itself that question when it wakes up in the morning to get ready for work.

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